Bachelor of Marketing ( Hons ) by Multimedia University (MMU)

Multimedia University (MMU)

Cyberjaya, Selangor

The three-year BBA programme majoring in Marketing with Multimedia is an interrelated course that uses the knowledge in business marketing for the purpose of developing the multimedia industry. Students are nurtured with in-depth understanding of the concept of marketing and marketing communication, while supplemented with the fundamentals in multimedia and ICT.

The three-year programme will imbue students with leadership values and an understanding of the fundamentals of marketing in the digital age, as well as the application of multimedia and ICT for marketing and communication for various business organisations.

Baca lebih lanjut mengenai Multimedia University (MMU)

Pengambilan

Feb, Jul, Sept

Jumlah Yuran (anggaran)

RM 52,000

Tempoh Kursus

3 years

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Syarat Kemasukan

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Pass Foundation/Matriculation studies from a recognised institution; OR
Pass STPM or its equivalent with a minimum Grade C (GP 2.00) in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
Pass A-Level with a minimum of Grade D in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English; OR
Pass Diploma from a recognised institution.

Note: The requirement to Pass Mathematics and English subjects at SPM Level for candidate in category STPM (A Level or its equivalent) and STAM can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

Pecahan Yuran

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Admission Fee - RM 520
Acceptance Fee :

Student Deposit - RM 500 ( refundable )
Advance Tuition Fee - RM 500
Smart Card - RM 50

Student Activity Fee - RM 500
Long Trimester - RM 200
Short Trimester - RM 100
Resource Fee :

Long Trimester RM 600
Short Trimester RM 300

Duration : 3 years
Estimated Yearly Tuition Fee ( RM ) - RM 17,333

Total Tuition Fee ( RM ) - RM 52,000

Mata Pelajaran Kursus

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Year 1

Organisational Behaviour
Management
Principles of Financial Accounting
English for Business Communication
Principles of Management Accounting
Managerial Statistics
Fundamental of Marketing
English for Business Studies
Critical Thinking and Application in Management
Principles of Finance
Fundamentals of Economics

Year 2

Research Methodology
Technology and Innovations Marketing
Marketing Channel Management
Product Planning and Management
Managerial Mathematics
Business Law
Research Methodology
Elective 4
Seminar in Web Marketing
Marketing Strategy
Elective 1
Digital Transformation Technologies
Analytical Programming

Year 3

Retail Marketing
Elective 2
Marketing Research
Global Marketing
Industrial Training
Integrated Marketing Communication
Consumer Behavior
Elective 3
Business to Business Marketing
Sales and Professional Selling Management
Internet Marketing
Business Analytics

Elective Modules

Internal Marketing
Event Marketing
Relationship Marketing
Psychology
Corporate Social Responsibility
Not for Profit (NPO) Marketing
Ethnocentrism Marketing
Psychology
Environmental and Resource Economics
Investment
Theory of Inventive Problem Solving
Digital Media in Business
Tourism Management

University Subjects

U2 Bahasa Malaysia/ Foreign Language
U4 Co-curriculum
U1 Hubungan Etnik
U1 TITAS
U3 Islamic Institutions in Malaysia, or Introduction to Multicultural Studies in Malaysia, or Stress and Well-Being Among Malaysian
U1 – Pengaijan Malaysia
U1 – BM Komunikasi 2
U2 Entrepreneurship in Cross Border E-commerce

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