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Bachelor of Marketing ( Hons )

Multimedia University (MMU)
Cyberjaya, Selangor
The three-year BBA programme majoring in Marketing with Multimedia is an interrelated course that uses the knowledge in business marketing for the purpose of developing the multimedia industry. Students are nurtured with in-depth understanding of the concept of marketing and marketing communication, while supplemented with the fundamentals in multimedia and ICT.

The three-year programme will imbue students with leadership values and an understanding of the fundamentals of marketing in the digital age, as well as the application of multimedia and ICT for marketing and communication for various business organisations. 

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Course Summary

Intake

Feb, Jul, Sept

Course Fees (estimated)

RM 52,000

Course Duration

3 years

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  • Pass Foundation/Matriculation studies from a recognised institution; OR
  • Pass STPM or its equivalent with a minimum Grade C (GP 2.00) in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
  • Pass A-Level with a minimum of Grade D in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
  • Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
  • Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English; OR
  • Pass Diploma from a recognised institution.

Note: The requirement to Pass Mathematics and English subjects at SPM Level for candidate in category STPM (A Level or its equivalent) and STAM can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
Admission Fee - RM 520
Acceptance Fee :
  • Student Deposit - RM 500 ( refundable )
  • Advance Tuition Fee - RM 500
  • Smart Card - RM 50
Student Activity Fee - RM 500
Long Trimester - RM 200
Short Trimester - RM 100
Resource Fee :
  • Long Trimester RM 600
  • Short Trimester RM 300
Duration : 3 years
Estimated Yearly Tuition Fee ( RM ) - RM 17,333

Total Tuition Fee ( RM ) - RM 52,000
Year 1
  • Organisational Behaviour
  • Management
  • Principles of Financial Accounting
  • English for Business Communication
  • Principles of Management Accounting
  • Managerial Statistics
  • Fundamental of Marketing
  • English for Business Studies
  • Critical Thinking and Application in Management
  • Principles of Finance
  • Fundamentals of Economics

Year 2
  • Research Methodology
  • Technology and Innovations Marketing
  • Marketing Channel Management
  • Product Planning and Management
  • Managerial Mathematics
  • Business Law
  • Research Methodology
  • Elective 4
  • Seminar in Web Marketing
  • Marketing Strategy
  • Elective 1
  • Digital Transformation Technologies
  • Analytical Programming

Year 3
  • Retail Marketing
  • Elective 2
  • Marketing Research
  • Global Marketing
  • Industrial Training
  • Integrated Marketing Communication
  • Consumer Behavior
  • Elective 3
  • Business to Business Marketing
  • Sales and Professional Selling Management
  • Internet Marketing
  • Business Analytics

Elective Modules
  • Internal Marketing
  • Event Marketing
  • Relationship Marketing
  • Psychology
  • Corporate Social Responsibility
  • Not for Profit (NPO) Marketing
  • Ethnocentrism Marketing
  • Psychology
  • Environmental and Resource Economics
  • Investment
  • Theory of Inventive Problem Solving
  • Digital Media in Business
  • Tourism Management

University Subjects
  • U2 Bahasa Malaysia/ Foreign Language
  • U4 Co-curriculum
  • U1 Hubungan Etnik
  • U1 TITAS
  • U3 Islamic Institutions in Malaysia, or Introduction to Multicultural Studies in Malaysia, or Stress and Well-Being Among Malaysian
  • U1 – Pengaijan Malaysia
  • U1 – BM Komunikasi 2
  • U2 Entrepreneurship in Cross Border E-commerce
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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