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BA (Hons) in Event Management

Limkokwing University
Cyberjaya, Selangor
For students who enjoy making things happen, event management can be a most satisfying career. Events happen every day and a professionally trained event manager is in high demand at all levels. A wide range of exciting and challenging activities await those who choose this career — celebrity events, rock concerts, sports tournaments, corporate functions, exhibitions, product launches, marketing promotions and road shows.

The emergence of event management as a professional skill is now recognised and needed by the fast-growing services industry. Now is the time to explore an excellent career in the exciting world of event management.

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Course Summary

Intake

Feb, Jul, Sept

Course Fees (estimated)

RM 60,240

Course Duration

3 years

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  • A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent OR

  • A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent OR

  • A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent OR

  • A Diploma in Media and Communication or its equivalent OR

  • Matriculation / Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent. AND


English Proficiency Requirement for International student
  • IELTS 5.0 OR 
  • TOEFL iBT 34 OR
  • TOEFL PBT 410-413 OR
  • CAE160 (Cambridge Advance English) OR
  • CPE 180 (Cambridge Proficiency English) OR
  • CFE 154-161 (Cambridge First English) OR
  • PTE 36 (Pearson Test of English Academic) OR 
  • MUET Band 3


For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you meet the minimum entry requirements to obtain a student visa into Malaysia to undertake this course.
Resource Fees (per year, varies by programme) - RM 1,500 - RM 2,000
Wings of Creativity Reference Book (one time) - RM 90

Tuition Fees:
  • 1st year - RM 19,550
  • 2nd year - RM 19,550
  • 3rd year - RM 19,550
Total: RM 58,650
Year 1
Semester 1 
  • Writing Skills for Communicators 
  • Event Operations and Industry 
  • Accounting for Managerial Decision 
  • Introduction to Web Technology 
  • Public Relations Principles 
Choose One: 
  • Malaysian Studies 
  • Co-Curriculum 1 

Semester 2
  • Corporate Event Management
  • Global Marketing
  • Public Speaking and Presentation Skills
  • Communication in the New Economy
  • Digital Photography
  • Corporate Communication
Choose One:
  • Moral Studies
  • Islamic Studies
  • Co-Curriculum 2


Year 2
Semester 3 
  • Venue Concept and Operations 
  • Media Law and Ethics 
  • Strategic Marketing 
  • Public Relations Writing 
  • Digital Imaging 
Elective: Choose One 
  • Dynamics of Small Businesses 
  • Consumer Behaviour 
Choose One 
  • Bahasa Kebangsaan A / B 
  • Co-Curriculum 3 

Semester 4
  • Studies on Media Audiences
  • Event Consultancy
  • Innovative Problem Solving Skills
  • Global Advertising
  • Global Classroom
Elective: Choose One
  • Public Relations Management
  • Entrepreneurship


Year 3
Semester 5 
  • Entertainment and Leisure Event Management 
  • Event Impact Analysis 
  • Sound and Video Production 
  • Public Relations Campaign 
  • Internship 
Elective: Choose One 
  • Advertising Process 
  • Copywriting 

Semester 6
  • Conference and Exhibition Management
  • Dissertation
  • International Public Relations
Elective: Choose One
  • Internet Marketing
  • Advertising Campaign
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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