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Bachelor of Business (Hons) in Marketing

Limkokwing University
Cyberjaya, Selangor
This program aims to equip students with a solid foundation for various business disciplines, which focuses on marketing and communication concepts in the following areas:
  • Business tools: exposure to communication & presentation skills, statistics, accounting, organisational behaviour, human resource management, and economics;
  • Marketing: adapting techniques of marketing to enable them to discover opportunities and develop strategies to exploit them; and
  • Individual development: exposure to practical marketing problems, and developing the skills in solving practical marketing problems.


Our graduates are well equipped with both theoretical and practical knowledge in the specialised area of marketing. Apart from this, they are competent in IT as well. The business world cannot function without the right marketing executive. With our graduates who have all the right ingredients i.e. specialised knowledge, skills and behaviour, any employer can be assured of high quality experts.

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Ringkasan Kursus

Pengambilan

Feb, Jul, Sept

Jumlah Yuran (anggaran)

RM 46,000 RM 28,090

Tempoh Kursus

3 years

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  • A pass in STPM / A-Level with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification OR

  • A pass in STAM with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level OR
Note: The requirement to pass Mathematics and English subjects at SPM level for candidate in category (1) and (2) can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

  • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) OR

  • Matriculation / Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification. AND


English Proficiency Requirement for International Students
  • IELTS 5.5 OR 
  • TOEFL iBT 55-67 OR 
  • TOEFL PBT 500-550 OR 
  • CAE 154 - 168 (Cambridge Advance English) OR 
  • CPE 154-168 (Cambridge Proficiency English) OR
  • CFE 154- 168 (Cambridge First English) OR
  • PTE 35-50 (Pearson Test of English Academic) OR 
  • MUET Band 3


For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you meet the minimum entry requirements to obtain a student visa into Malaysia to undertake this course.

Malaysian: 


Registration Fee: RM 500 
Resource Fees (per year, varies by programme): RM 1,500 
Creative Book (one time): RM 90 
Tuition Fees:
  • 1st year - RM 14,000
  • 2nd year - RM 14,000
  • 3rd year - RM 14,000
Tuition Fees: RM 46,000 (before 50% scholarship) 
 
Total fee with scholarship: RM 28,090


International students: 


Application Fee: RM 1,000 
Visa Application Fee: RM2,300 
International Student Administrative Fee: RM 5,000 
Resource Fees (per year, varies by programme): RM 1,500 - 2000 
Wings of Creativity Reference Book (one time): RM 90 
Tuition Fees: RM 46,000 (before scholarship) 
Year 1
Semester 1 
  • Introduction to Management 
  • Financial Accounting Fundamental 
  • Business Mathematics Business Statistics
  • Computer Application for Business 
  • Business Communication Skills 1 
Select One: 
  • Malaysian Studies 
  • Co-Curriculum 1 

Semester 2
  • Principles of Marketing
  • Microeconomics
  • Business Communication Skills 2
  • Organisational Behaviour
Select One:
  • Moral Studies
  • Islamic Studies
  • Co-Curriculum 2


Year 2
Semester 3 
  • Marketing Research 
  • Money and Banking 
  • Macroeconomics Analysis for Business 
  • Fundamental of Entrepreneurship 
Select One: 
  • Bahasa Kebangsaan A/B 
  • Co-Curriculum 3 

Semester 4
  • Sales Management
  • Managerial Accounting
  • International Marketing
  • Quantitative Methods
  • Business Ethics
  • Directed Elective (Stream based)
  • Global Classroom


Year 3
Semester 5 
  • Service Marketing 
  • Consumer Behaviour 
  • Retail Management 
  • Management Information System 
  • Service Operation Management 
  • Open Elective 
  • Internship

Semester 6
  • Product & Brand Management
  • Strategic Marketing Management
  • Academic Paper
  • Integrated Marketing Communication
  • Electronic Commerce
  • Supply Chain Management
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