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BA (Hons) Fashion Marketing

First City University College
Petaling Jaya, Selangor
This degree programme is specially-designed for fashion enthusiasts who aspire to take their passion higher and enable them to market and brand their own fashion products.

LEARNING OUTCOME
By pursuing this programmes, students are taught to:
 
  • Explore the breadth and depth of fashion marketing and branding practice through the application of their ideas across a range of marketing and branding contexts and disciplines;
  • Provide a challenging mix of theoretical and business related studies designed to appeal to students who wish to pursue a career in the fashion industry or to undertake further study;
  • Understand the activities of fashion-related industries with the complexities of consumer behavior and the consumers’ role in the fashion system to nurture a strong commercial awareness enhanced with production knowledge;
  • Understand the function and role of fashion marketing and branding that will enable students to engage confidently with the broader fashion environment, and globally;
  • Develop a range of promotional materials and displays to demonstrate the collaboration in a trend research venture.

Baca lebih lanjut mengenai First City University College

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Ringkasan Kursus

Pengambilan

Feb, May, Sep

Jumlah Yuran (anggaran)

RM 60,670

Tempoh Kursus

3 Years

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STPM
Minimum 2Cs with credit in Malay Language and a pass in English in SPM

UEC
Minimum 5Bs

GCE A LEVEL
Minimum 2Es

FOUNDATION/MATRICULATION
Pass with minimum CGPA 2.0

DIPLOMA
Pass with minimum CGPA 2.0

OTHER QUALIFICATIONS
Other equivalent qualifications which are recognized by the Malaysian government
Registration Fee - RM 500
Security Deposit - RM 800
MPU Subjects - RM 1,250
Tuition Fee
  • S1: RM 8,160
  • S2: RM 8,160
  • S3: RM 8,640
  • S4: RM 8,640
  • S5: RM 8,460
  • S6: RM 7,680

Resource Fee - RM 1,000
Lab Fee - N/A
Industrial Training - RM 2,200 (after semester 4)
Studies Duration - 3 years (6 semesters)

Total: RM 60,670
Year 1
• Fashion Communication
• Design and Illustration
• Fashion Through Time
• Desktop Publishing
• Communication Writing Skills
• Visual Communication
• Fashion Marketing and Branding
• Fashion Consumer Behaviour
• Computer Aided Design
• Communication Presentation Skills
 
Year 2 
• Fashion Marketing
• Contemporary Design Influence
• Textile Studies
• Globalisation and E-Marketing
• Elective (select ONE):
– Principles of Financial Accounting
– Basic Pattern Construction
• Fashion Coordination and Branding
• Fashion Entrepreneur
• Visual Merchandising
• Fashion Photography
• Elective (select ONE):
– Principles of Economics
– Intermediate Pattern Construction
• Industrial Training
 
Year 3 
• Final Major Project 1
• Research Methodology
• Retail Marketing and Management
Merchandising and Buying
Final Major Project 2
Independent Study Dissertation
• Portfolio Development
Penafian: Maklumat-maklumat kursus boleh berubah dari semasa ke semasa. Sila hubungi institusi masing-masing untuk mendapatkan maklumat terkini.
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