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Travel Agent

Travel agents sell transportation, lodging, and admission to entertainment activities to individuals and groups planning trips. They offer advice on destinations, plan trip itineraries, and make travel arrangements for clients. 

Travel agents typically do the following:
  • Arrange travel for business and vacation customers
  • Determine customers’ needs and preferences, such as schedules and costs
  • Plan and arrange tour packages, excursions, and day trips
  • Find fare and schedule information
  • Calculate total travel costs
  • Book reservations for travel, hotels, rental cars, and special events, such as tours and excursions
  • Tell clients about what their trip will be like, including giving details on required documents, such as passports or visas
  • Give advice about local weather conditions, customs, and attractions
  • Make alternative booking arrangements if changes arise before or during the trip

Travel agents help travelers by sorting through vast amounts of information to find the best possible travel arrangements. In addition, resorts and specialty travel groups use travel agents to promote travel packages to their clients.

Travel agents also may visit destinations to get firsthand experience so that they can make recommendations to clients or colleagues. They may visit hotels, resorts, and restaurants to evaluate the comfort, cleanliness, and quality of the establishment. However, most of their time is spent talking with clients, promoting tours, and contacting airlines and hotels to make travel arrangements. 

Travel agents increasingly are focusing on a specific type of travel, such as adventure tours. Some may cater to a specific group of people, such as senior citizens or single people. Other travel agents primarily make corporate travel arrangements for employee business travel. Some work for tour operators and are responsible for selling the company’s tours and services.
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Travel agents typically have an interest in the Persuader and Organiser interest areas, according to the Holland Code framework. The Persuader interest area indicates a focus on influencing, motivating, and selling to other people. The Organiser interest area indicates a focus on working with information and processes to keep things arranged in orderly systems. 

If you are not sure whether you have a Persuader or Organiser interest which might fit with a career as a travel agent, you can take a career test to measure your interests.

Travel agents should also possess the following specific qualities:

Adventurousness. Travel agencies that specialize in exotic destinations or particular types of travel, such as adventure travel or ecotourism, may prefer to hire travel agents who share these interests.


Communication skills. Travel agents must listen to customers, understand their travel needs, and offer appropriate travel advice and information.


Customer-service skills. When customers need to make last-minute changes in their travel arrangements, travel agents must be able to respond to questions and complaints in a friendly and professional manner.


Detail oriented. Travel agents must pay attention to details in order to ensure that the reservations they make match travelers’ needs. They must make reservations at the correct dates, times, and locations to meet travelers’ schedules. 


Organizational skills. Travel agents should have strong organizational skills because they often work on itineraries for many customers at once. Keeping client information in order and ensuring that bills and receipts are processed in a timely manner is essential.


Sales skills. Travel agents must be able to persuade clients to buy transportation, lodging, or tours. Sometimes they might need to persuade tour operators, airline staff, or others to take care of their clients’ special needs. Earnings for many travel agents depend on commissions and service fees.

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