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Diploma in Marketing

Tunku Abdul Rahman University of Management and Technology
Setapak, Kuala Lumpur
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The programme is designed to provide students with the fundamental knowledge and skills in sales and marketing


Campus:-

KL Main Campus
Perak Branch Campus
Sabah Branch


Career Prospects:

  • Sales
  • Market Research
  • Advertising and Promotion
  • Retail and Distribution
  • International Marketing
  • Product Development at the Sub-professional Level & etc

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Course Summary

Intake

Jun, Nov (KL)

Course Fees (estimated)

RM 19,200

Course Duration

2 years

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  1. SPM - 3 Credits in the relevant subjects
  2. O Level - 3 Grade C in the relevant subjects
  3. UEC - 3 Grade B in the relevant subjects
  4. Certificate - Relevant Certificate accredited by MQA OR Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government.

Compulsory subjects:
  • (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass) n Mathematics/ UEC Grade C in one mathematics subject#
  • (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass)/ UEC Grade C in English Language

Note:
  • SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
  • Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
  • Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
  • Subject to the Ministry of Education latest requirements.
Malaysian Student - RM 19,200
International Student - RM 36,500
 
The estimated total fees may vary by 10%
  • Principles of Accounting
  • Economics 
  • Quantitative Studies 
  • Introduction to Business 
  • IT Fundamentals and Applications
  • Fundamentals of Finance
  • Fundamentals of Marketing 
  • Introduction to E-Commerce 
  • Principles of Management
  • Fundamentals of Selling 
  • Principles of Retail Management
  • Introduction to Human Resourse Management | Services Marketing
  • Consumer Insight & Behaviour
  • Digital and Business Transformation
  • Business Law 
  • Marketing Research
  • International Marketing
  • Customer Relationship Management
  • Ethics for Business 
  • Marketing Strategy
  • Entrepreneurship
  • Operation Management
  • Elective

Compulsory Courses:
  • English Language, 
  • Pengajian Malaysia 2, 
  • English for Communication, 
  • English for IELTS, 
  • Civic Consciousness and Volunteerism, 
  • Public speaking/ Drama/ Social and Work Etiquette, 
  • Bahasa Kebangsaan A, 
  • *Co-curricular

*Co-Curricular Courses can be taken in any semester of the study
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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