Bachelor of Communication (Honours) in Advertising by Tunku Abdul Rahman University of Management and Technology

Tunku Abdul Rahman University of Management and Technology

Setapak, Kuala Lumpur

This programme encompasses the basic knowledge and practical skills of advertising, media and communication. This programme aims not only to produce advertising personnel who can apply the relevant skills in the field of advertising, but also to offer students a greater depth of knowledge and practical skills in terms of management and persuasive communication, preparing students to join a competitive and dynamic industry. They will also develop a critical understanding and appreciation of the advertising profession.

Campus:
KL Main Campus

Career Prospects:

Advertising Account Executives
Media Planners
Copywriters
Advertising & Promotion Personnel
Social Media Executives
Digital Marketing Executives
Creative Director
Talent Executives
Multimedia Content Creator
Market & Consumer Analyst

Intake

Jun, Nov

Course Fees (estimated)

RM 37,800

Course Duration

3 years

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Entry Requirements

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STPM - Grade C in 2 relevant subjects
A Level - Grade D in 2 relevant subjects
UEC - Grade B in 5 relevant subjects
TAR UMT - Foundation in Arts (Track C) OR Relevant Diploma
Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:
(1), (2), (3), (4) and (5) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:

SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
Subject to the Ministry of Higher Education latest requirements.

Fee Breakdown

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Malaysian Student - RM 37,800
International Student - RM 65,800

The estimated total fees may vary by 10%

Course Subjects

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Introduction to Mass Communication
Fundamentals of Advertising
Design Fundamentals
Advertising & Society
Fundamentals of Photography
Media Planning for Advertising
Basic Copywriting
Consumer Behaviour and Culture
Communication Theories
Communication Research Methods
Advanced Copywriting
Advanced Photography
TVC Production
Theories of Advertising
Digital Marketing / Web Design for Advertising
Visual Communication
Statistical Analysis for Communication
Translation and Advertising
Advertising Industrial Attachment
Creative Strategy for Advertising
Codes and Practices of Advertising
Multimedia Production for Advertising
Advertising and New Media / Art Direction for Advertising
Advertising Project I
Advertising Project II
Accounts Management for Advertising / International Advertising

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

Bahasa Kebangsaan A, English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.

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