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Bachelor of Business (Honours) in Marketing

Tunku Abdul Rahman University of Management and Technology
Setapak, Kuala Lumpur
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This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing.

TAR UMT is a CIM Graduate Gateway accredited university in Malaysia. Under this arrangement, students are given exemption on Accreditation of Prior Learning (APL) basis for 1 out of 3 modules of CIM Diploma in Professional Marketing.

In the Third Year, students will be prepared to sit for the CIM Diploma in Professional Marketing examinations.

Upon passing the CIM examination and with relevant work experience, graduates are eligible for Associate Membership of CIM.


Campus:
KL Main Campus


Career Prospects:
  • Sales and Marketing
  • Market Research
  • Advertising and Promotion
  • International Marketing
  • Product Development & etc

Course Recognition & Awards
TAR UMT is a CIM Graduate Gateway accredited university in Malaysia. Under this arrangement, students are given exemption on Accreditation of Prior Learning (APL) basis for 1 out of 3 modules of CIM Diploma in Professional Marketing.

In the Third Year,  students will be prepared to sit for the CIM Diploma in Professional Marketing examinations.

Upon passing the CIM examination and with relevant work experience, graduates are eligible for Associate Membership of CIM.

Read more about Tunku Abdul Rahman University of Management and Technology

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Course Summary

Intake

Feb, Jun, Nov

Course Fees (estimated)

RM 37,400

Course Duration

3 years

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  1. STPM - Grade C in 2 relevant subjects
  2. A Level - Grade D in 2 relevant subjects
  3. UEC - Grade B in 5 relevant subjects
  4. TAR UMT - Foundation in Business OR Relevant Diploma
  5. Other IHL - Relevant Foundation/ Diploma accredited by MQA


Compulsory subjects:
(1), (2), (3) and (5) must include -
  • SPM Pass/ O Level Grade E (pass) n Mathematics/ UEC Grade C in one mathematics subject
  • SPM Pass/ O Level Grade E(Pass)/ UEC Grade C in English Language


Note:
  • Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
  • TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
  • Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
  • Subject to the Ministry of Education latest requirements.
Malaysian Student - RM 37,400
International Student - RM 65,300
 
The estimated total fees may vary by 10%
  • IT Fundamentals and Applications 
  • Business Communication
  • Quantitative Methods
  • Principles of Accounting
  • Economics
  • Elective I
  • Elective II
  • Principles of Management
  • Principles of Marketing
  • Consumer Behaviour
  • Organisational Behaviour
  • Commercial Law
  • Human Resource Management
  • Management Information Systems
  • Retail Management
  • Principles of Finance 
  • Operations Management
  • Case Study
  • Pricing Strategy
  • Product Innovation
  • Strategic Planning and Management
  • Marketing Insight
  • Brand Building Advertising & Promotion 
  • Integrated Marketing Communications
  • Digital Marketing
  • International Marketing Strategy
  • Entrepreneurship 
  • Social Commerce
  • Industrial Training
  • Elective III
  • Elective IV 


Compulsory Courses:
English for Tertiary Studies, Academic English,  English for Career Preparation, Tamadun Islam dan Asia, Critical Thinking, Hubungan Etnik, Contemporary Malaysian Issues, Bahasa Kebangsaan A and Co-curricular.
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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