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Diploma in Marketing

SEGi College Kuala Lumpur
Kuala Lumpur, Kuala Lumpur
Get the knowledge, skills, techniques and ethics that are prerequisites for implementing effective and efficient strategies in the business of marketing products and services.

Learn how to analyse market trends, define target markets, create marketing strategies and unlock business opportunities in a variety of marketing fields.

Discover marketing concepts in the wider business and social context relevant to the industry and acquire skills and attributes for roles within several areas such as: Marketing, Management, Public Relations, Advertising, Sales.

Read more about SEGi College Kuala Lumpur

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Course Summary

Intake

Jan, Feb, Mar, Apr, May, Jun, Jul, Aug, Sep, Oct

Course Fees (estimated)

RM 33,975

Course Duration

3 Years

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  • A pass in SPM, with at least Credit in any 3 subjects including Mathematics or any equivalent qualification; OR
  • A pass in STPM, with a minimum of Grade C (GP 2.0) in any subject or any equivalent qualification; OR
  • A pass in STAM with a minimum grade of Maqbul; OR
  • A pass in SKM Level 3 in a related field, and a pass in SPM with a minimum of 1 Credit in any subject; OR
  • Any qualifications equivalent to Certificate (Level 3, MQF) OR UEC (with 3 Credits)
Registration Fee: RM 500
Tuition & Exam Fee: RM 29,500
Grand Total Fees: RM 33,975


Payment Scheme - Tuition & Exam Fees
Monthly: 29 @ RM 980, last @ RM 1,080
Semester: 8 @ RM 3,278, last @ RM 3,276
Yearly: 2 @ RM 9,834, last @ RM 9,832
Semester 1
  • Introduction to Business
  • General Language Training
  • Academic English
  • Microeconomics

Semester 2
  • Macroeconomics
  • Financial Accounting 1
  • Bahasa Melayu Komunikasi 1
  • (For International Student)
  • Malaysia Studies 2 (For Local Students)

Semester 3
  • Principles of Management
  • Creative Production and Presentation
  • Marketing Management
  • Decision Making Skills / Bahasa Kebangsaan A

Semester 4
  • Business Data Analytic
  • Retail Management
  • Business and Company Law
  • Technopreneurship

Semester 5
  • Social Media Marketing
  • Moral Studies (For Non-Muslim Student)
  • Islamic Studies (For Muslim Student)

Semester 6
  • Digital and Service Marketing
  • Digital Marketing
  • Personal Selling
  • Consumer Behaviour

Semester 7
  • Ethical Issues in Marketing
  • International Marketing
  • Channel of Distribution
  • Integrated Marketing Communication

Semester 8
  • Marketing Research
  • Co-Curriculum Management
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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