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Bachelor of Communication (Public Relations) (Hons)

HELP University Damansara
Damansara Heights, Kuala Lumpur
Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders. This programme provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure. 

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Course Summary

Intake

Jan, May, Aug

Course Fees (estimated)

RM 67,100

Course Duration

3 years

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HELP Foundation in Arts / Foundation in Science

STPM
At least 2 C’s

A-Level
At least 2 passes

Senior Middle 3 (UEC)
At Least 5 B’s (including English)

CPU
5 passes with a minimum average of 50%

SAM/TEE Examination
At least 5 passes with a university aggregate of 50%

International Baccalaureate
At least 24 points

Matriculation/Foundation
At least CGPA of 2.00

Diploma
At least CPA 2.00

SPM/O-Level
At least 3 credits (including a pass in SPM English, Bahasa Malaysia and Sejarah)

Equivalent qualification


International Student Only
International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are first to enroll in the university Intensive English Programme (IEP) and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.
Course Fee Per Subject / Installment

Year 1 - RM 1,800 x 13
Total: RM 23,400

Year 2 - RM 1,800 x 12
Total: RM 21,600

Year 3 - RM 2,200 x 9, RM 1,800 x 1, RM 500 x 1
Total: RM 22,100

Total: RM 67,100

Resource Fee: RM 750 per semester 
 Year 1
  • MCH 102 Public Speaking
  • MCH 101 Introduction to Mass Communication
  • MCH 100 Social and Business Communication
  • MCH 152 Introduction to Media Writing
  • MCH 106 Information Tech, Mass Media and Society
  • HAA 102 Introduction to Design
  • MCH 121 Public Relations
  • MCH 150 Introduction to Marketing Communication
  • MCH 125 Introduction to Sociology
  • √ Year 1 Free Elective
  • √ Year 1 Free Elective


Year 2
  • MCH 215 Intercultural Communication
  • MCH 250 Communication Theory
  • HSO 210 Social Research Methods
  • MCH 208 Communication in the Workplace
  • MCH 230 Public Relations Case Studies
  • MCH 240 Public Relations Management
  • MCH 241 Public Opinion and Propaganda
  • MCH 251 Theories of Media
  • MCH 231 Public Relations Writing
  • √ Year 2 Free Elective
  • √ Year 2 Free Elective


 Year 3
  • MCH 317 Publication Design
  • MCH 390 Honours Thesis
  • MCH 396 Practicum
  • MCH 314 Communication Law and Ethics
  • MCH 316 Public Relations Audit
  • MCH 360 Public Relations Strategies and Campaign
  • MCH 370 Crisis and Issues Management
  • √ Year 3 Free Elective
  • √ Year 3 Free Elective

MPU
5 COMPULSORY MPU SUBJECTS
MPU1 (CHOOSE 2 SUBJECTS)
  • MPU3113 Hubungan Etnik(Malaysian students)
  • MPU3123 Tamadun Islam dan Tamadun Asia(Malaysian students)
  • MPU3143 Bahasa Melayu Komunikasi 2(International students)
  • MPU3173 Pengajian Malaysia 3(International students)

MPU2 (CHOOSE 1)
  • MPU3213 Bahasa Kebangsaan A**For Malaysian students without a credit in SPM Bahasa Melayu
  • MPU3233 Leadership in Business

MPU3 (CHOOSE 1)
  • MPU3313 Comparative Ethics for Malaysia
  • MPU3323 Malaysian Constitution
  • MPU3333 Malaysian Digital Transformation
  • MPU3343 Career Pathwayss in the field of Behavioural Sciences in Malaysia
  • MPU3353 Personal Financial Planning in Malaysia
  • MPU3373 Goods & Services Tax in Malaysia

MPU4 (CHOOSE 1)
  • MPU3412 Co-curriculum – Sport 2
  • MPU3422 Co-curriculum – Community Service 2
  • MPU3432 Co-curriculum – Event Management 2
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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