Course Details
Badge

BA (HONS) Marketing

First City University College
Petaling Jaya, Selangor
This honours degree programme provides the requisite knowledge, skills and competencies in marketing theories, perspectives and applications in a globalised world. Graduates will be able to formulate marketing plans, craft marketing strategies and manage customer relations in a challenging and socially networked environment.
 
Students can apply to be CIM (Student) Affliate at discounted membership fee.

Read more about First City University College

Subscribe!
Subscribe to get updates!
Course Summary

Intake

Jan, Sept

Course Fees (estimated)

RM 56,630

Course Duration

3 Years

Not sure if this course is suitable for you?

Take our FREE psychometry test to find out now!


STPM
Minimum 2Cs, (pass in English and Mathematics in SPM)

UEC
Minimum 5Bs (including Mathematics and English)

GCE A-LEVEL
Minimum 2Es

FOUNDATION / MATRICULATION
Pass with minimum CGPA 2.0

DIPLOMA
Pass with minimum CGPA 2.0

OTHER QUALIFICATIONS
Other equivalent qualifications which are recognized by the Malaysian government
Registration Fee - RM 500
Security Deposit - RM 800
MPU Subjects - RM 1,250
Tuition Fee - 
  • S1: RM 7,520
  • S2: RM 7,520
  • S3: RM 7,520
  • S4: RM 8,460
  • S5: RM 8,460
  • S6: RM 9,400

Resource Fee - RM 500
Lab Fee - N/A
Industrial Training - RM 2,200 (after semester 4)
Studies Duration - 3 years (6 semesters)
Miscellaneous Fee - N/A

Total: RM 56,630
Year 1
• Economics
• Principles of Accounting
• Business Mathematics
• Business English
• Business Statistics
• Principles of Management
• Financial Accounting 1
• Principles of Finance
• Principles of Marketing
• Business Law
 
Year 2
• Entrepreneurship and Enterprise Management
• Management Information System
• Business Project Management
• International Business
• Marketing Management
• Business Research Methods
• Social Media Marketing
• Customer Relationship Management
• Marketing Communications
• Service Management
 
Year 3
• Strategic Management
• Supply Chain Management
• Marketing Research
Elective 1 (select ONE) :
     • Business to Business Marketing
     • Consumer Behaviour
Elective 2 (select ONE) :
    • Marketing Consultancy
    • Product Management
• Undergraduate Project
• Global Cross-Cultural Management
• Ethics in Business
• Retail Management
Elective 3 (select ONE) :
     • Risk Management
     • Organisational Development Management
• Industrial Training
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
Interested in this course?
Apply for this course
Our transcript maker can help you get the offer letter
Schedule a Campus Tour
We will arrange a campus tour for you
I have a question
A representative from this institution will contact you to answer your question
Why Edumetry?
Neutral Entity
We are a neutral party providing unbias opinions and content of courses, not pushing you unnecessary information.
Free Services
All of our services are provided to students free of charge.
Psychometric Test Profile
We are the one-of-its-kind intelligent career test system that recommends courses according to your personality profile.
Support Edumetry

Edumetry exists to encourage education in Malaysia.

If you find our free services helpful, kindly support us by fully making use of all our features:

  • Psychometry Test
  • Course Matching
  • Schedule Campus Tour
  • Speak to a representative
  • Course application

And of course, share Edumetry with your friends!

Your support will help keep Edumetry alive for future generations to come.


I'm Interested
Back To Course Details
Whatsapp Button