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Diploma in Fashion Marketing

Raffles College of Higher Education
Kuala Lumpur, Kuala Lumpur
The study of Fashion Marketing is an exciting field that opens one up to countless opportunities in the fashion industry. Students learn buying and merchandising practices, conceptualizing, advertising and promotional activities. The course is tailored to blend creative fashion knowledge with a solid grounding in business, marketing, and contextual studies. 

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Course Summary

Intake

Jan, May, Sept

Course Fees (estimated)

RM 60,500

Course Duration

2 years 4 months

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MALAYSIA
ENTRY REQUIREMENT
  • SPM / IGCSE / GCE O-Levels: 3 Credits; or
  • Senior Middle 3 (UEC): Grades BBB; or
  • International High School Equivalent

ENGLISH COMPETENCY
  • IELTS 5.0; or
  • Credit in SPM English 1119; or
  • Credit in O-Level English / IGCSE

INTERNATIONAL
ENTRY REQUIREMENT
  • IGCSE / GCE O-Levels: 3 Credits; or
  • International High School Equivalent

ENGLISH COMPETENCY
  • IELTS 5.0 
Malaysian Student - RM 60,500
Total Fees : RM 60,500

International Student - RM 86,000
Total Fees : RM 86,000
COURSE MODULE
  • Fashion Marketing and Merchandising
  • Garments and Composition
  • History of Costume
  • Colour Theory for Fashion
  • Textiles
  • Fashion and the Consumer
  • Fashion Advertising
  • Digital Photography
  • Principles of Economics
  • Fashion Communication
  • Visual Merchandising
  • Contemporary Fashion, Styles and Trends
  • Academic Research and Communication Skills
  • Buying Principles 1
  • Market and Design on the Web
  • Market Research Techniques
  • Product Development
  • Principles of Accounting
  • Buying Principles 2
  • Fashion Coordination and Promotion
  • Human Resource Management
  • Final Marketing Project 1
  • Internship (Fashion Marketing and Management)
  • Final Marketing Project 2
  
MPU (Compulsory General Studies Modules)
  • U1: Pengajian Malaysia (Malaysian)
  • U1: Bahasa Melayu Komunikasi 1 (International)
  • U2: Creativity and Problem Solving
  • U3: Moral and Ethics in Malaysian Society
  • U4: Co-curriculum
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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