Course Details
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Diploma in Digital Marketing

SEGi College Penang
George Town, Penang
The impact of the digital revolution is here to stay. This program will cater the need of today’s marketing, not only for student but also for working adults by giving them an in-depth approach to become more effective in implementing the strategies into marketing to gain competitive advantages.

This program will equip new generation with required knowledge and skills to face challenges and becoming a global entrepreneur. Student will gain experience and knowledge through theoretical and practical approach offered by this program to be ready to take on the world.

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Course Summary

Intake

Jan, Mar, Apr, Jun, Jul, Aug, Oct

Course Fees (estimated)

RM 33,400

Course Duration

2 years

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  • A pass in SPM, with at least Credit in any 3 subjects or any equivalent qualification; OR
  • A pass in STPM, with a minimum of Grade C (GP 2.0) in any subject or any equivalent qualification; OR
  • A pass in STAM with a minimum grade of Maqbul; OR
  • A pass in SKM Level 3 in a related field, and a pass in SPM with a minimum of 1 Credit in any subject; OR
  • Any qualifications equivalent to Certificate (Level 3, MQF)
Registration Fee: RM 200
Security Deposit: RM 200
Total Tuition & Exam Fees: RM 33,000
Grand Total: RM 33,400

Installment Option
No. of Installment:  24
Monthly Installment: RM 1,375
Last Installment: RM 1,375
Year 1
  • Introduction To Business
  • Introduction To Digital Marketing
  • Principles of Marketing
  • Academic English
  • Principles of Management
  • Consumer Behaviour
  • Introduction to Advertising
  • Business And Company Law
  • Principles of Economics
  • Financial Accounting
  • Social Media Marketing
  • Malaysian Studies 2 / Bahasa Melayu Komunikasi 1
  • Moral Studies / Islamic Studies
  • Decision Making Skill & Bahasa Kebangsaan A (No Credit in BM)

Year 2
  • Business Data Analytic
  • Digital Service Marketing
  • Web Designing
  • Search Engine Optimisation
  • Digital Personal Selling
  • Financial Management
  • Marketing Management
  • Ethical Issues in Marketing
  • Integrated Marketing Communication
  • Technopreneurship
  • Digital Marketing Research
  • International Marketing
  • Pengurusan Ko-kurikulum
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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