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This unique programme integrates two important fields of study, namely Creative Studies and Media. Hence, students of this course will be trained to be versatile and diverse in their ability to apply their talents and technical expertise to the production and management of creative content on various media platforms.
Throughout the programme, the students will be provided with an extremely broad and diverse foundation in media studies, reinforcing their critical understanding of various mass media platforms such as Advertising, Broadcasting, Design, Journalism, Mass Communications, as well as the relevant proficiency to engage and create content for these various media.
Graduates of this programme will be equipped with the necessary expertise to develop strategic media plans, comply with current ethics and best practices in the field, and fundamental entrepreneurship skills to enhance their marketability and monetising abilities in the industry.
This programme provides holistic learning progression with a strong theoretical grounding, sound technical training, and crucial real-world industrial placement opportunities, making Media and Creative Studies graduates truly industry versatile.