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Bachelor of Business Administration ( Hons ) in Marketing

UNITEN ( KSHAS, Pahang Branch )
Muadzam Shah, Pahang
As for the Bachelor of Business Administration in Marketing, it is specifically designed to equip students with the basics of accounting, finance, computing, quantitative analysis, English, and economics besides a strong knowledge in marketing and management and their application to the real business environment. 

The courses offered are being specifically structured to produce excellent professionals who have in-depth knowledge of marketing management and are capable to bring out excellent ideas especially in the Malaysian business environment. 

The courses offered are being specifically planned to provide students with strong theoretical and practical knowledge in marketing before they can pursue on to the factual world of the marketing sectors or go on with their studies to obtain the Master's Degree in Marketing or in other MBA programmes. 

Read more about UNITEN ( KSHAS, Pahang Branch )

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Course Summary

Intake

Feb, Jun, Sept

Course Fees (estimated)

RM 50,800

Course Duration

3 years

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ENGLISH REQUIREMENT
  • Have taken MUET with minimum Band 1* or
  • Pass IELTS with Band 5.5 and above; or
  • Pass TOEFL with score 550 and above
*Candidates who  have not sat for MUET can still be accepted to enroll and given chance to take it before graduation  


Minimum Entry Requirement
SIJIL TINGGI PERSEKOLAHAN MALAYSIA ( STPM)
Pass STPM/equivalent with minimum CGPA 2.00 or grade C for two (2) subjects and Pass Mathematics and Bahasa Inggeris at SPM Level; or

SIJIL TINGGI AGAMA MALAYSIA (STAM)
Pass STAM with a minimum grade of Jayyid (taken within 2 years prior to application) and Credit in Bahasa Melayu, Pass Mathematics and Bahasa Inggeris at SPM Level; and
*For STAM applications, student must have taken MUET with Band 1

MATRICULATION PROGRAMME
Pass Ministry of Education (MOE) Matriculation programme with minimum CGPA of 2.00; or

FOUNDATION PROGRAMME
Pass Foundation Studies with minimum CGPA of 2.00; or

A-LEVEL
Pass A-Level with a minimum of Gred C in 2 subjects; or

DIPLOMA/ HND DIPLOMA PROGRAMME
Pass Diploma programme with minimum CGPA of 2.00 from recognized institution by Government of Malaysia; or

DIPLOMA VOKASIONAL MALAYSIA (DVM)
Pass DVM in related fields AND Pass Sijil Vokasional Malaysia (SVM) with:
  • An Academic Cumulative Grade Point Average (CGPA) of 3.33 or higher;
  • A Vocational CGPA of 3.67 or higher and competent in all vocational modules;
  • A credit in Bahasa Melayu (SVM 1104).
 **Cohort 2013 onwards also need to get an exemption from obtaining a pass grade for Sejarah at SPM level.

UEC
Pass UEC with a minimum of grade B in 5 subjects
*For HR programme must be including Maths and BI subjects

INTERNATIONAL BACCALAUREATE DIPLOMA (IB)
Pass IB with total points at least 30 points; or

SAME/WACE/AUSMAT
  • Pass South Australian Matriculation (SAM) and South Australian Matriculation (AUSMAT) with 70%; or
  • South Australia Certificate of Education (SACE) and Western Australian Certificate of Education (WACE) with Band 2 in 2 subjects; or

OTHERS
Other equivalent qualification recognized by Government of Malaysia.
Malaysian - RM 16,340 / year
International - RM 17,340 / year ( USD 4,340 / year )

Other Fees :
Malaysian

Registration Fees - RM 1,000
Resource - RM 780 / semester
Total Fees : RM 50,800

International
EMG S & Application - RM 3,150 ( USD 788 )
Registration - RM 6,600 ( USD 1,650 )
Resource - RM 780 / semester ( USD 195 / semester )
Total Fees : RM 62,550
  •  English for Business
  • Public Speaking & Presentations
  • Islam and Civil Society I / Moral and Civil Society I
  • Islam and Civil Society II / Moral and Civil Society II
  • Islam and Civil Society I / Moral and Civil Society III
  • Hubungan Etnik
  • Tamadun Islam & Tamadun Asia
  • General Elective MPU 02
  • Financial & Managerial Accounting
  • Business Economics
  • Principles of Finance
  • Malaysian Commercial Law
  • Principles of Management
  • Business Communication
  • Organizational Behaviour
  • International Business
  • E-Business
  • Human Resource Management
  • Business Ethics
  • Operations Management
  • Strategic Management
  • Principles of Marketing
  • Business Mathematics
  • Business Research
  • Energy Management & Sustainability
  • Entrepreneurship
  • Consumer & Buyer Behaviour
  • Product & Brand Management
  • Integrated Marketing Communications
  • Sales Management
  • Services Marketing
  • Strategic Marketing
  • Issues of Marketing in Malaysia
  • Marketing Project
  • 1 Elective Course
  • Industrial Training
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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