BA ( Hons ) Digital Media

The BA (Hons) Digital Media prepare students for professional careers in the digital media sector within the media, design and communications industries. It takes a transmedia or cross-media approach: enabling students to become familiar with a range of critical and creative media tools and technologies to inform their practice and understanding.

The course will enable students to understand the scope and impact of digital technologies and practices in the context of various digital media industries from both an international and Asian perspective. It will develop their creative thinking and experimentation capabilities to allow them to create innovative new applications of digital media practice. Students on the course will be able to apply their creative skills in a variety of digital media including visual and text-based forms of media content, digital publishing, interface and platform design, digital storytelling, web and application development, social and interactive media.

The degree blends scholarly education and professional skills training for digital media and communications professionals working in a global context. The curriculum design enables inter-disciplinary work, intercultural awareness, embedded use of technology, online learning and delivery patterns which replicate sector and industry level practice