Course Details
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BA (Hons) in Marketing Management with a specialism in Digital Marketing

Asia Pacific University
Kuala Lumpur, Kuala Lumpur
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This programme is specifically designed to provide students with:

  • An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing.
  • A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena.
  • Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings.
  • The ability to critically evaluate and recommend appropriate digital tools and techniques in utilising the plethora of social media platforms in optimizing market potential.

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Course Summary

Intake

Sept, Nov

Course Fees (estimated)

RM 87,000

Course Duration

3 years

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STPM
2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent.


A-LEVEL
2 Passes in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/IGCSE or its equivalent.


UEC
5 Grade B’s in UEC including English.


MATRICULATION / FOUNDATION
Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/ O-Level/ IGCSE or equivalent.
Malaysian Students
Year 1: RM 28,200
Year 2: RM 29,000
Year 3: RM 29,800
Total: RM 87,000

International Students
Year 1: RM 28,600 (USD 7,150)
Year 2: RM 29,700 (USD 7,430)
Year 3: RM 29,900 (USD 7,480)
Total: RM 88,200 (USD 22,060)
DEGREE LEVEL 1
Common Modules
  • Introduction to Management
  • Accounting Skills
  • Business and Communications Skills
  • Business Economics
  • Business Law
  • Computing and IT in the Workplace
  • Fundamentals of Entrepreneurship
  • Marketing
  • People Management
  • Quantitative Skills


DEGREE LEVEL 2
Common Modules
  • Business Ethics and Governance
  • Creativity and Innovation
  • International Culture and Communications
  • Business Research Methods

Specialised Modules 
  • Integrated Marketing Communications 1
  • B2B Marketing
  • Delivering Customer Value
  • Consumer Behaviour
  • Marketing Intelligence and Research
  • Digital Marketing
  • Probability & Statistical Modelling
  • Human-Computer Interaction

INTERNSHIP (16 WEEKS)


DEGREE LEVEL 3
Specialised Modules
  • Brand Management
  • Building Customer Relationship
  • Global Marketing
  • Innovation Management and New Product Development
  • Integrated Marketing Communications
  • Investigations in Marketing Management
  • Marketing Decision Making
  • Marketing Management Project
  • Strategic Marketing Planning
  • Behavioural Science & Marketing Analytics
  • Enabling Technologies for Digital Marketing

MQA Compulsory Subjects*
  • Ethnic Relations (M’sian Students)
  • Islamic & Asian Civilisation (M’sian Students)                                 
  • Malaysian Studies (Int’l Students)
  • Malay Communication Language (Int’l Students)
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Co-Curriculum

(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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