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BA (Hons) in Marketing Management

Asia Pacific University
Kuala Lumpur, Kuala Lumpur
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This programme is specifically designed to provide:

  • An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.
  • Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.
  • A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
  • Exposure to how the marketing discipline makes its impact in a variety of contexts.

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Course Summary

Intake

Sept, Nov

Course Fees (estimated)

RM 87,000

Course Duration

3 years

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STPM
2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent


A-LEVEL
2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.


UEC
5 Grade B’s in UEC with a Pass in Mathematics and English.


MATRICULATION / FOUNDATION
Passed Foundation programme (minimum CGPA of 2.0).
Malaysian Students
Year 1: RM 28,200
Year 2: RM 29,000
Year 3: RM 29,800
Total: RM 87,000

International Students
Year 1: RM 28,600 (USD 7,150)
Year 2: RM 29,700 (USD 7,430)
Year 3: RM 29,900 (USD 7,480)
Total: RM 88,200 (USD 22,060)
DEGREE LEVEL 1
Common Modules
  • Introduction to Management
  • Accounting Skills
  • Business and Communications Skills
  • Business Economics
  • Computing and IT in the Workplace
  • Fundamentals of Entrepreneurship
  • Business Law
  • Marketing
  • People Management
  • Quantitative Skills


DEGREE LEVEL 2
Common Modules
  • Behavioral Science in the Organisation
  • Business Ethics and Governance
  • Creativity and Innovation
  • Critical Thinking in Management
  • International Cultures and Communications
  • Business Research Methods

Specialised Modules 
  • Marketing Intelligence and Research
  • Integrated Marketing Communication 1
  • B2B Marketing
  • Digital Marketing
  • Delivering Customer Value
  • Consumer Behaviour

INTERNSHIP (16 WEEKS)


DEGREE LEVEL 3
Specialised Modules
  • Brand Management
  • Building Customer Relationship
  • Global Marketing
  • Innovation Management and New Product Development
  • Integrated Marketing Communications
  • Investigations in Marketing Management
  • Marketing Decision Making
  • Marketing Management Project
  • Leadership Theory and Practice
  • Retail Marketing Management
  • Strategic Marketing Planning

MQA Compulsory Subjects*
  • Ethnic Relations (M’sian Students)
  • Islamic & Asian Civilisation (M’sian Students)                                 
  • Malaysian Studies (Int’l Students)
  • Malay Communication Language (Int’l Students)
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Co-Curriculum

(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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