BA (Hons) in Business Management with a Specialism In Digital Leadership by Asia Pacific University

Asia Pacific University

Kuala Lumpur, Kuala Lumpur

Counsellor Available!

This programme is specifically designed to provide students with:

A broad range of digital technologies, knowledge and skills for digital business transformation and nurture digital leaders or e-entrepreneurs for the future economic.
Necessary knowledge and contents on the most in-demand skills in digital leadership, namely digital transformation, digital marketing, digital execution, digital finance.

Intake

Sept, Nov

Course Fees (estimated)

RM 87,000

Course Duration

3 years

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Entry Requirements

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STPM
2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent

A-LEVEL
2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.

UEC
5 Grade B’s in UEC with a Pass in Mathematics and English.

MATRICULATION / FOUNDATION
Passed Foundation programme (minimum CGPA of 2.0).

Fee Breakdown

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Malaysian Student Fees
Year 1: RM 28,200
Year 2: RM 29,000
Year 3: RM 29,800
Total: RM 87,000

International Student Fees
Year 1: RM 28,600 (USD 7,150)
Year 2: RM 29,700 (USD 7,430)
Year 3: RM 29,900 (USD 7,480)
Total: RM 88,200 (USD 22,060)

Course Subjects

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DEGREE LEVEL 1
Common Modules

Introduction to Management
Computing and IT in workplace
Quantitative Skills
Business and Communication Skills
Fundamentals of Entrepreneurship
People Management
Accounting Skills
Marketing
Business Law
Business Economics

DEGREE LEVEL 2
Common Modules

Behavioural Science in Organisation
Business Ethics and Governance
Operations Management
Business Research Methods
Integrated Business Process with SAP ERP

Specialised Module

E-Business Management
Leading Digital Business Transformation
Digital Marketing
Critical Thinking in Management
E-Commerce
Elective Modules
Managing Finance OR Financial Management
Commercial Law OR Company Law

INTERNSHIP (16 WEEKS)

DEGREE LEVEL 3
Common Modules

Strategic Management
Asian Economics

Specialised Module

Enterprising Management
Contemporary Management
Digital Finance
Digital Strategy and Analytics
Investigation in Digital Leadership
Digital Execution
Digital Leadership Project
Elective Modules
Corporate Finance OR Building Customer Relationship
Strategic Marketing Planning OR Innovation Management and New Product Development

MQA Compulsory Subjects*