Course Details
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Bachelor of Business Administration (HONS)

Asia Metropolitan University (AMU)
Johor Bahru, Johor
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Developed with an aim of creating successful managers, entrepreneurs and business leaders, this 3-year programme brings together the key elements needed for one to succeed in the business world. It’s rigorous curriculum will ensure students gain a deeper understanding of theories in action through business case studies while being given the opportunity to practice in real-life projects.

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Course Summary

Intake

Jan, Jun, Sept

Course Fees (estimated)

Please inquire

Course Duration

3 years

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  • A pass in STPM with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification; OR 
  • A pass in STAM with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level; OR 
  • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR 
  • Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification; OR 
  • UEC with at least Grade B in 5 subjects including Mathematics & English. 


Note: The requirement to pass Mathematics and English subjects at SPM level for candidate in category (i) and (ii) can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement. 


International students are required to achieve a minimum score of 5.5 for IELTS OR its equivalent.
YEAR 1
  • Malaysian Business Environment
  • Business Mathematics
  • Organisation Management
  • English for Academic Enrichment
  • Bahasa Kebangsaan A
  • Microeconomics for Business Decisions
  • Principles of Marketing
  • Accounting Practice
  • Public Speaking and Presentation Skills
  • Macroeconomics in the Global Economy
  • Human Resource Management
  • Foundations of Law
  • Management Information System
  • Malaysian Government and Public Policy
  • Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
  • Falsafah dan Isu Semasa / Malaysian Studies 3


YEAR 2
  • Principles of Finance
  • Business Statistics
  • Business Communication Skills
  • Organisational Behaviour
  • Leadership & Professional Development
  • Managerial Accounting
  • AMUnited 2
  • Environmental Management for Business
  • Operations Management
  • Business Ethics & Corporate Social Responsibility
  • Business Research Methods


YEAR 3
  • Financial Management
  • Project Paper
  • Strategic Management
  • Entrepreneurship
  • Industrial Attachment


Major in Marketing
  • Consumer and Buying Behaviour
  • Marketing Management
  • International Marketing
  • Services Marketing
  • Strategic Marketing Planning
  • Integrated Marketing Communication
  • Project Paper
  • Distribution Management
  • E-marketing

Major in Human Resource
  • Organizational Development & Change
  • Quality Management
  • Performance Management
  • Employee Recruitment and Selection
  • Compensation Management
  • Training and Development Management
  • Project Paper
  • Labour and Industrial Relations Law
  • Occupational Safety and Health Policies, Issues & OSH Challenges at Workplace
  • Sales Management
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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