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Graphic, Animation & Multimedia Design Explained!

Graphic Designer

Graphic designers create the layout that will be used to present a client's product to ensure it is marketed well and expresses what they are selling. They need good computer skills to be able to communicate the ideas expressed by the client into art form. They need to be creative with their designs to interest a variety of customers. The designs must be appealing and show what the organization is trying to convey. Typically, graphic designers work in an office or studio to have the space needed to create their designs. While some projects are done individually, others include collaboration with other designers.

Job responsibilities of a graphic designer include:

  • Interpreting a client's expectations and needs
  • Presenting designs to clients
  • Checking designs for errors before publishing
  • Keeping up to date with new technology


Animators are responsible for creating animation that can be used in movies, video games, and other media based on a client's vision. Animators create storyboards to help them envision what the animation needs to look like. They must have excellent computer skills to create the animation from illustrations that they design. Animators must have exceptional artistic abilities and an understanding of different forms of art to develop a product suitable for clients and audiences.

Job responsibilities of an animator include:

  • Creating animations by an expected deadline
  • Editing animations based on feedback
  • Working as part of a team
  • Using original ideas to tell stories

Multimedia Designer

Multimedia designers are the creative minds behind advertisements, informational videos, and many other types of content you come across online or while watching television. They combine text, audio, animation, photography, and video to create informational and impactful content. The advertising and marketing industry employs multimedia designers to create innovative marketing campaigns designed to entice the digital native. The video game industry relies on multimedia designers to build functional animated worlds. 

Multimedia designers are also employed by film and television companies that focus on animation, as well as computer-generated special effects. Most multimedia designers work in an office setting, but the atmosphere tends to be more casual in an office of creatives than it is in an office of accountants. Those who work in animation, video games, or special effects often spend a fair amount of time in a digital studio setting. Their work is often project-based, so their work hours vary based on project load and deadline proximity.

  • Creating graphics, animations, and special effects, as well as editing photos, audio, and video using Adobe Creative Suite
  • Collaborating with other multimedia designers to brainstorm creative concepts
  • Drawing storyboards for advertisements, video games, television shows, or movies
  • Using active listening skills and constructive criticism to fine-tune their work
  • Prioritizing tasks based on deadline proximity

To view tertiary programs related to this article, click here to go to the list of recommendation.  If you are not sure which path you want to pursue for your tertiary education,  you should find this psychometric test here to be helpful in providing some aptitude breakdown and course suggestions upon completion of the test. Feel free to proceed to the test, it's free after all. 

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