Bachelor of Communication ( Honours ) Public Relations by Universiti Tunku Abdul Rahman ( UTAR )

Universiti Tunku Abdul Rahman ( UTAR )

Kampar, Perak

UTAR Bachelor of Communication (Honours) Public Relations addresses the needs of the communication industry for public relations professionals who have technical competence as well as an appreciation of the role of Public Relations in Malaysia within a global environment.

It emphasises in-depth understanding of communication theories. In terms of application, students will prepare news releases as well as produce audio-visual presentations and media kits. They will learn to organise press conferences, campaign and analyse social media.

Students are also introduced to fundamentals of advertising such as copywriting and media planning in order to develop an understanding of the advertising profession and industry. Students are placed under an industrial training programme in companies in the communication industry or in the communication section of various organisations.

Intake

Jan, May, Oct

Course Fees (estimated)

RM 42,100

Course Duration

3 years

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Entry Requirements

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STPM with 2 Grade C
A-Level with 2 Grade D
South Australian Matriculation ( SAM ) with an Australian Tertiary Admission Rank ( ATAR ) 70 and Grade B in 2 subjects
Canadian Pre-University ( CPU ) with an average of 70% in 6 subjects
Unified Examination Certificate ( UEC ) with Grade B in 5 subjects including English Language
Foundation in Arts, Universiti Tunku Abdul Rahman ( UTAR )
Foundation in Science, Universiti Tunku Abdul Rahman ( UTAR )
Foundation / Matriculation from other Institutions of Higher Learning
Diploma / Advanced Diploma from other Institutions of Higher Learning
Other equivalent qualifications recognised by the Malaysian Government

AND

a credit in SPM / O-Level English Language / equivalent ( Not applicable for qualifications conducted fully in English Language )

Fee Breakdown

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RM 42,100 (Malaysian)
Total Fees : RM 42,100

RM 57,250 (International)
Total Fees : RM 57,250

Course Subjects

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Year 1

Advertising Copy Writing
Co-Curriculum
Communication Skills in Public Relations
Communicative English
Design for Media
Elective Unit
Interpersonal Communication
Introduction to Advertising
Introduction to Mass Communication
Media Planning
MPU1*
MPU3
Public Relations
Public Relations Writing
Sun Zi's Art of War and Business Strategies

Year 2

Advanced Public Relations Writing
Brand Management
Communication Research Methods
Communication Theories
Corporate Social Responsibility
Creative Strategy for Advertising
Crisis Management in Public Relations
Digital Communication Technology
Integrated Marketing Communication
Media Law and Ethics
MPU1**
National Language/Other Languages

Year 3

Event Management
Event Planning
Final Year Project 1
Final Year Project 2
Industrial Training
Organisational Communication
Public Relations Practices
Social Media for Public Relations

Elective Unit - Choose 1 course(s)

Advertising and Promotion
Computer Systems and Applications
Customer Relationship Management
Industrial Relations
Information Systems
Introduction to Multimedia
Service Management

National Language/Other Language - Choose 1 course

Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
Communication Tamil For Health Sciences
Introduction to French
Introduction to German Language
Introduction to Japanese
Introduction to Korean
Introduction to Tamil Language
Introduction to Thai Language

MPU 1* - Choose 1 course

Hubungan Etnik - For Local Students
Malaysian Studies 3 - For International Students

MPU 1** - Choose 1 course

Bahasa Melayu Komunikasi 2 - For International Students
Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students

MPU 3 - Choose 1 course

Business and Society
Confucianism and Modern Society
Culture and Communication
Introduction to Political Science
Introduction to Sociology
Malaysian Economy

Co-curriculum - Choose 1 course

Art, Craft, and Design
Arts and Cultural Performance
Business Plan Writing & Preparation
Community Project
Critical Thinking, Creative Thinking and Problem Solving
Language, Culture and Social Study Aboard
Leadership and Teambuilding
Managing Personal Finance
Music Performance
Management of Martial Arts Activity
Management of Sports Activity
Oral Communication
Social Entrepreneurship Project
Study Soft Skills and/or Life Skills Abroad
Team Work and Collaborative Project
Work Ethics and EQ

Please note that this is an indicative list of courses for general reference only. The programme structure and course sequence plan may be subject to change without notice. It is therefore important to check with UTAR staff on the current programme structure at the time of enrollment.

Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.

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