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Bachelor of Arts (Hons) in Professional Communication

Limkokwing University
Cyberjaya, Selangor
The importance of communication as an integral part of individual success is recognised in this programme as it strives to equip students with the ability to communicate at all levels of society. Students are exposed to the varied skills of communication, advertising, public relations, writing and marketing as well as the soft skills of interacting well with people to enhance communication effectiveness.

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Ringkasan Kursus

Pengambilan

Feb, Jul, Sept

Jumlah Yuran (anggaran)

RM 58,650 RM 34,415

Tempoh Kursus

3 years

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  • A pass in STPM / A-Level or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM/O-Level or its equivalent OR

  • A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent OR

  • A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent OR

  • A Diploma in Media and Communication or its equivalent OR

  • Matriculation / Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent. AND


English Proficiency Requirement for International student
  • IELTS 5.0 OR
  • TOEFL iBT 34 OR
  • TOEFL PBT 410-413 OR
  • CAE160 (Cambridge Advance English) OR
  • CPE 180 (Cambridge Proficiency English) OR
  • CFE 154-161 (Cambridge First English) OR
  • PTE 36 (Pearson Test of English Academic) OR
  • MUET Band 3


For non-Malaysian citizens, please refer to the Malaysian Qualification Agency’s (MQA) List of Overseas Qualifications & its equivalency with Malaysian Education System (PDF) to see if you meet the minimum entry requirements to obtain a student visa into Malaysia to undertake this course.

Malaysian: 


Registration Fee: RM 500 
Resource Fees (per year, varies by programme): RM 1,500 
Creative Book (one time): RM 90 
Tuition Fees:
  • 1st year - RM 19,550
  • 2nd year - RM 19,550
  • 3rd year - RM 19,550
Tuition Fees: RM 58,650 (before 50% scholarship) 
 
Total fee with scholarship: RM 34,415


International students: 


Application Fee: RM 1,000 
Visa Application Fee: RM2,300 
International Student Administrative Fee: RM 5,000 
Resource Fees (per year, varies by programme): RM 1,500 - 2000 
Wings of Creativity Reference Book (one time): RM 90 
Tuition Fees: RM 58,650 (before scholarship) 
Year 1
Semester 1 
  • Writing Skills for Communicators 
  • Communication Theories 
  • Public Speaking & Presentation Skills 
  • Introduction to Web Technology 
  • Fundamentals of Organisational Behaviour 
Select One: 
  • Malaysian Studies 
  • Co-Curriculum 1 

Semester 2
  • Writing for Mass Media
  • Communication in the New Economy
  • Principles of Public Relations
  • Advertising Creativity
  • Digital Imaging
Select One:
  • Moral Studies
  • Islamic Studies
  • Co-Curriculum 2


Year 2
Semester 3 
  • Writing for Creative Industries 
  • Media Law and Ethics 
  • Global Marketing 
Major: Select One 
  • Public Relations Writing 
  • Copywriting 
Elective: Select One 
  • Public Relations Communications 
  • Advertising Agency Management 
Select One:
  • Bahasa Kebangsaan A/B 
  • Co-Curriculum 3

Semester 4
  • Media Audience Studies
  • Communication Technology
Major: Select Two
  • Corporate Communication
  • Managing Publicity & Media Relations
  • Media Planning
  • Strategic Advertising
Elective: Select One
  • Consumer Behaviour
  • Dynamics of Small Business
  • Principles of Business Law
  • Global Classroom


Year 3
Semester 5 
  • Communication Research Methods 
  • Entrepreneurship 
  • Strategic Marketing Communication 
Major: Select One 
  • Public Relations Campaign 
  • Advertising Campaign 
Elective: Select One 
  • Advertising Regulations, Issues & Ethics 
  • Public Relations Management 
  • Internship

Semester 6
  • Dissertation
  • Innovative Problem Solving Skills
Major: Select One
  • International Public Relations
  • Global Advertising
Elective: Select One
  • Internet Marketing
  • Digital Advertising
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