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Bachelor of Communication (Honours)

BERJAYA University College
Kuala Lumpur, Kuala Lumpur
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Communication is, of course, a basic part of human interaction in our work, play and daily living. It is also a key engine of growth in today’s global economy. The rise of the communication technology has generated a number of new jobs and careers. At the same time, it has opened up new possibilities to existing jobs and careers like in advertising and public relations. 

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Ringkasan Kursus

Pengambilan

Jan, May, Sep

Jumlah Yuran (anggaran)

RM 57,800

Tempoh Kursus

3 years

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  • Pass STPM or its equivalent with minimum Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent; OR
  • Pass STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent; OR
  • A Diploma or its equivalent with a minimum of CGPA of 2.00 and a credit in English at SPM or its equivalent; OR
  • A Diploma in Media and Communication/Mass Communication/Public Relations or its equivalent; OR
  • Matriculation/Foundation or its equivalent with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent; OR
  • UEC: Pass UEC with minimum Grade B for 5 subjects;
  • Any other qualifications will be considered on a case-by-case basis (in accordance with the qualifications that are recognized by MoHE)
Tuition Fee: RM 43,650
Intership Fee: RM 2,400
Lab/ Ingredients: RM 1,600
Resource Fee: RM 9,600
Professional Attire Fee: RM 550

Total Fee: RM 57,800 
YEAR 1
  • Understanding Human Communication
  • Media, Culture & Society
  • IT Applications
  • Public Speaking
  • News Writing for the Media
  • Principles of Advertising & Branding
  • Intercultural Communication
  • Fundamentals of Public Relations
  • Organisational Communication
  • Integrated Marketing Communication: Principles & Practices

YEAR 2
  • Webpage Development and Management
  • Communication Law
  • Consumer Behaviour
  • Fundamentals of Copywriting
  • Brand Identity & Position
  • Critical Understanding in Social Media
  • Propaganda & Public Opinion
  • Image & Reputation Management
  • Managing Interpersonal Communication
  • Media Technology

YEAR 3
  • Media Planning & Management
  • Communication Research Methods
  • Research Project
  • Campaign Management
  • Media Literacy
  • Political Communication
  • Corporate Social Responsibility (CSR)

COMPULSORY GENERAL COURSES
  • Malaysian Studies 3 / Ethnic Relations
  • Bahasa Melayu Komunikasi 2 / Islamic Civilisation and Asian Civilisation
  • Academic Writing Skills
  • Professional Ethics
  • Social Responsibility
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