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Bachelor of Arts (Honours) in Media and Communication Studies

Asia Pacific University
Kuala Lumpur, Kuala Lumpur
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This programme is specifically designed to provide students with:

  • Knowledgeable with some practical and technical expertise in media and communication discipline in-line with the industry requirement.
  • Effective in communication and demonstrate good leadership quality in an organization.
  • Capable to analyse and solve media and communication related issues or problems innovatively, creatively and ethically through sustainable approach.
  • Able to demonstrate entrepreneurship skills and recognize the need of lifelong learning for successful career advancement in the area of media and communication.

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Ringkasan Kursus

Pengambilan

Sept, Nov

Jumlah Yuran (anggaran)

RM 78,000

Tempoh Kursus

3 years

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STPM
2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent.


A-LEVEL
2 Passes in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/IGCSE or its equivalent.


UEC
5 Grade B’s in UEC including English.


MATRICULATION / FOUNDATION
Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/ O-Level/ IGCSE or equivalent.
Malaysian Student Fees
Year 1: RM 25,400
Year 2: RM 25,800
Year 3: RM 26,800
Total: RM 78,000

International Student Fees
Year 1: RM 28,600 (USD 7,150)
Year 2: RM 29,700 (USD 7,430)
Year 3: RM 29,900 (USD 7,480)
Total: RM 88,200 (USD 22,060)
DEGREE LEVEL 1
Common Modules 
  • Intercultural Communication
  • Introduction to Graphic Design
  • Marketing Fundamentals, Consumer Behaviour and Creative Practice
  • Digital Illustration Techniques

Specialised Module 
  • Core Concepts in Communication Theories
  • Principles of Advertising
  • Contemporary Media Studies
  • Principles of Public Relations


DEGREE LEVEL 2
Common Modules 
  • Visual Culture
  • Managing Creativity and Innovation

Specialised Module 
  • Strategic Event Planning and Management
  • Public Relations Strategies and Tactics
  • Social Media
  • Researching Media and Communication
  • Journalism

Elective Modules (Choose 1)
  • Political Communication
  • Digital and Experiential Advertising

INTERNSHIP (16 WEEKS)


DEGREE LEVEL 3
Common Modules 
  • Crisis Communications

Specialised Module 
  • Persuasive Copywriting
  • Audiences and Fandom
  • Investigations in Media and Communication Studies
  • Broadcast Journalism
  • Global Advertising Practices
  • Media and Communication Project

Elective Modules (Choose 1)
  • Communication Audit and Strategy
  • Integrated Marketing Communications Practice

MQA Compulsory Subjects*
  • Ethnic Relations (M’sian Students)
  • Islamic & Asian Civilisation (M’sian Students)                                 
  • Malaysian Studies (Int’l Students)
  • Malay Communication Language (Int’l Students)
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Co-Curriculum

(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)
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