Art Director

Art directors typically do the following:

Determine how best to represent a concept visually
Determine which photographs, art, or other design elements to use
Develop the overall look or style of a publication, an advertising campaign, or a theater, television, or film set
Supervise design staff
Review and approve designs, artwork, photography, and graphics developed by other staff members
Talk to clients to develop an artistic approach and style
Coordinate activities with other artistic and creative departments
Develop detailed budgets and timelines
Present designs to clients for approval

Art directors typically oversee the work of other designers and artists who produce images for television, film, live performances, advertisements, or video games. They determine the overall style or tone, desired for each project and articulate their vision to artists. The artists then create images, such as illustrations, graphics, photographs, or charts and graphs, or design stage and movie sets, according to the art director’s vision.

Art directors work with art and design staffs in advertising agencies, public relations firms, and book, magazine, or newspaper publishers to create designs and layouts. They also work with producers and directors of theater, television, or movie productions to oversee set designs. Their work requires them to understand the design elements of projects, inspire other creative workers, and keep projects on budget and on time. Sometimes they are responsible for developing budgets and timelines.

Art directors work in a variety of industries, and the type of work they do varies by industry. However, almost all art directors set the overall artistic style and visual image to be created for each project, and oversee a staff of designers, artists, photographers, writers, or editors who are responsible for creating the individual works that collectively make up a completed product.

The following are some specifics of what art directors do in different industries:

In publishing, art directors typically oversee the page layout of catalogs, newspapers, or magazines. They also choose the cover art for books and periodicals. Often, this work includes publications for the Internet, so art directors oversee production of the websites used for publication.

In advertising and public relations, art directors ensure that their clients’ desired message and image is conveyed to consumers. Art directors are responsible for the overall visual aspects of an advertising or media campaign and coordinate the work of other artistic or design staff, such as graphic designers.

In movie production, art directors collaborate with directors to determine what sets will be needed for the film and what style or look the sets should have. They hire and supervise a staff of assistant art directors or set designers to complete designs.

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Art directors typically have an interest in the Creator and Persuader interest areas, according to the Holland Code framework. The Creator interest area indicates a focus on being original and imaginative, and working with artistic media. The Persuader interest area indicates a focus on influencing, motivating, and selling to other people.

If you are not sure whether you have a Creator or Persuader interest which might fit with a career as an art director, you can take our career test to measure your interests.

Art directors should also possess the following specific qualities:

Communication skills. Art directors must be able to listen to and speak with staff and clients to ensure that they understand employees’ ideas and clients’ desires for advertisements, publications, or movie sets.

Creativity. Art directors must be able to come up with interesting and innovative ideas to develop advertising campaigns, set designs, or layout options.

Leadership skills. Art directors must be able to organize, direct, and motivate other artists. They need to articulate their visions to artists and oversee production.

Time-management skills. Balancing competing priorities and multiple projects while meeting strict deadlines is critical for art directors.

Broadcast and sound engineering technicians set up, operate, and maintain the electrical equipment for radio and television broadcasts, concerts, sound recordings, movies and in office and school buildings.

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Craft and fine artists use a variety of materials and techniques to create art for sale and exhibition. Craft artists create handmade objects, such as pottery, glassware, textiles or other objects that are designed to be functional. Fine artists, including painters, sculptors, and illustrators, create original works of art for their aesthetic value, rather than for a functional one.

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Dancers and choreographers express ideas and stories, using dance. There are many types of dance such as ballet, tango, modern dance, tap, and jazz.

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Fashion designers create original clothing, accessories, and footwear. They sketch designs, select fabrics and patterns, and give instructions on how to make the products they designed.

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Film and video editors and camera operators record images that entertain or inform an audience. Camera operators capture a wide range of material for TV shows, motion pictures, music videos, documentaries, or news and sporting events. Editors construct the final productions from the many different images camera operators capture. They collaborate with producers and directors to create the final production.

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Game designers design graphics for game art and maps includes animating the characters and designing any virtual reality environments used, while game developers work on teams to plan, design, and produce video games for computers, mobile devices, or game consoles.

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Graphic designers create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports.

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Interior designers make interior spaces functional, safe, and beautiful by determining space requirements and selecting decorative items, such as colors, lighting, and materials. They read blueprints and must be aware of building codes and inspection regulations.

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Multimedia artists and animators create animation and visual effects for television, movies, video games, and other forms of media.

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Music directors (also called conductors) lead orchestras and other musical groups during performances and recording sessions. Composers write and arrange original music in a variety of musical styles.

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Photographers use their technical expertise, creativity, and composition skills to produce and preserve images that visually tell a story or record an event.

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Producers and directors create motion pictures, television shows, live theater, and other performing arts productions. They interpret a writer’s script to entertain or inform an audience.

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