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Diploma in Public Relations

BERJAYA University College
Kuala Lumpur, Kuala Lumpur
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Effective communication management influences people’s perception and is able to generate a positive and favourable image of an individual, an organisation or even a nation. Public Relations (PR) is the key to Corporate Communication in safeguarding the reputation of a company. As the media business is fast changing, PR is also changing along with it. PR specialists have a choice to concentrate on areas such as media relations, internal and external stakeholder relations, and corporate communication.

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课程总结

入学期

Jan, May, Sep

总学费 (预计)

RM 38,610

课程为期

2 years
  • SPM / O-Levels / UEC or equivalent with a minimum of 3 credits, including English.
  • Applicants who possess other qualifications will be considered on a case-by-case basis.
Tuition Fee: RM 28,660
Intership Fee: RM 2,400
Lab/ Ingredients: RM 1,000
Resource Fee: RM 6,000
Professional Attire Fee: RM 550

Total Fee: RM 38,610
YEAR 1
  • Communication Law
  • Computer Applications
  • English for Academic Purposes
  • Introduction to Mass Communication
  • Media, Culture and Society
  • News Writing for the Media
  • Personal Development Skills
  • Principles of Persuasion
  • Principles of Public Relations
  • Professional Development Skills
  • Public Speaking Skills
  • Public Relations Writing
  • Team Development Skills
  • The Event Industry

YEAR 2
  • Crisis Public Relations
  • Desktop Publishing and Multimedia Applications
  • Entrepreneurship Development
  • Fundamentals of Business Events
  • Organisational Communication Skills
  • Media Relations and Management
  • PR Planning and Strategies
  • Social Media Strategies for Public Relations
  • Elective 1
  • Elective 2
  • Internship

COMPULSORY GENERAL COURSES
  • Malaysian Studies 2 / Bahasa Melayu Komunikasi 1
  • Moral Education
  • Thinking Skills
  • Community Services
免责声明:课程详情可能会不时更改。 请与相关院校联系以获取最新资讯。
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