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BSc (Hons) Tourism Management

Sentral College Penang
George Town, Penang
The United Nations World Tourism Organization quotes ‘tourism’ as a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or professional purposes. It relates to their activities, some which imply tourism expenditure.

The BSc (Hons) Tourism Management (BTM) program gives you the knowledge and understanding how the industry works, how tourists behave and the impact tourism has on countries, cultures and the environment. It broadens your knowledge and develops a wide range of skills that can be applied to a managerial and entrepreneurial position in the fast expanding tourism industry.

The BTM program is designed to set you apart from other candidates since tourism management is a multi-disciplinary and fiercely competitive industry. It blends classroom activities with exciting field trips and excursions that demonstrate how the theories you learn are applied by tourism professionals. You will gain valuable insight of the products, structures and operations of the tourism industry. And understand the principles essential for successful tourism management; the knowledge and skills employers look for. It will propel you to work in the dynamic tourism industry such as travel and tourism and hospitality, as high employability rate of our students is of utmost importance to us.

Graduate Career Opportunities:  Tour Operations Manager, Travel Agency Manager, Tourism Sales & Marketing Manager, Tour Manager, Tourism Consultant, Regional Tourism Manager, Event & Conference Organizer, MICE Manage, Tourist Information Centre Manager, Guest Relations Manager, Duty Manager, Destination Management Organizer, Leisure Activity Co-ordinator, Airport / Airline Operations Manager, Cruise Manager, Entrepreneur

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课程总结

入学期

Jan, June, Sept

总学费 (预计)

RM 53,335

课程为期

3 years
MUET Band 2 and Any one of the following:
  • 2 Cs (CGPA 2.00) in STPM; or
  • Diploma (Level 4 KKM, CGPA 2.00); or
  • 5 Bs in UEC; or
  • Matriculation / Foundation (CGPA 2.00); or
  • STAM with a minimum grade of pass (Maqbul); or
  • Other equivalent qualification recognized by the Malaysian Government.
  • English language requirement for international students – IELTS 5.0 or MUET Band 3 or its equivalent.
Application & Registration Fee: RM 300
Resource Fee (RM 300 * 6 semesters): RM 1,800
Caution Fee (refundable): RM 200
MPU Subjects (RM 250 * 5 subjects): RM 1,250
Tuition Fee: RM 49,785
Total: RM 53,335

Fees for 2nd year entry
Application & Registration Fee: RM 300
Resource Fee (RM 300 * 4 semesters): RM 1,200
Caution Fee (refundable): RM 200
MPU Subjects (RM 250 * 5 subjects): RM 1,250
Tuition Fee: RM 34,953
Total: RM 37,903
Year 1
  • Principles of Tourism
  • Tourism Operations
  • Customer Service
  • Business Communication
  • Business Essentials
  • Digital & Business Skills
  • Essentials in E-Commerce Tourism
  • Tour Guiding Skills
  • Multi-Level Team Projects (Novice level)
  • Fundamentals of Hospitality
  • Tourism Geography

Year 2
  • Professional Development
  • Service Sector Marketing • Elective 1
  • Tourism English
  • Visitor Attractions
  • International Project • Elective 2
  • Multi-Level Team Projects (Intermediate)
  • Hubungan Etnik
  • Critical Thinking

Year 3
  • Business Ethics & Sustainability
  • Contemporary Issues in Tourism
  • Sustainable Tourism • Elective 3
  • Strategic Management
  • Tourism Futures: Innovation
  • TITAS
  • Intercultural Management
  • Multi-Level Team Projects(Consultancy)
  • Environmental Management
  • Socio-Economic Engagement
  • Industrial Training

Elective Subject Cluster
Hospitality
  • Hotel Operations Management
  • MICE
  • Supervision in the Hospitality Industry
Marketing
  • Psychology of Marketing
  • Strategic Brand Management
  • Intergrated Marketing Communication
Enterprise System
  • Enterprise Resource Planning
  • Business Intelligence
  • Strategic IS Management
免责声明:课程详情可能会不时更改。 请与相关院校联系以获取最新资讯。
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