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Bachelor of Communication (Hons) in Integrated Marketing Communication

Infrastructure University Kuala Lumpur (IUKL)
Kajang, Selangor
ABOUT THIS PROGRAMME
The Bachelor of Communication (Hons) in Integrated Marketing Communication trains students to explore a career in the marketing communication field. Students who graduate with this qualification will be able to design marketing communication campaigns that will spark interest and generate awareness about brands and products. Students will be armed with the knowledge of the various types of marketing communication tactics and strategies, from basic publicity to the use of viral marketing. In addition, this programme provides students with the opportunity to develop problem-solving and analytical skills to seek new and innovative solutions in integrating marketing communication functions.

It is very important to have a marketing plan when it comes to doing business. A good marketing plan will help businesses grow and gain success. It is important to know how to combine and use marketing tools in order for them to work in harmony. This course prepares students to design a good marketing plan and also to be able to promote products.


Is this programme for me?
If you are interested in business and sales, this course will help you to develop and sharpen your marketing skills.


What will I learn?
The Bachelor in Integrated Marketing Communication trains students to design marketing campaigns. Students will also be able to create awareness to consumers regarding brands and products.

They will not only learn marketing communication tactics and strategies, but also be trained to develop their problem-solving and analytical skills to devise creative solutions when it comes to integrating marketing communication tools and functions.

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课程总结

入学期

Mar, Jun, Jul, Sept, Oct

总学费 (预计)

RM 46,200

课程为期

3 years
STPM - Minimum 2 Principal Passes and a C in SPM English

A-Level - Minimum 2 Principal Passes and a C in O-Level English

UEC - Minimum 5Bs (including English)

Diploma/HND - Minimum CGPA of 2.00

Foundation / Matriculation - Minimum CGPA of 2.00

SAM/HSC/AUSMAT TER/UAI - average 60% or higher in 5 subjects

CPU/CIMP - Average of 60% or higher in 6 subjects

IB - 26 points or higher based on 6 subjects

Other Qualifications As recognised by the Senate of IUKL as equivalent to STPM


ENGLISH LANGUAGE REQUIREMENT
  • IELTS - 5
  • TOEFL (PBT) - 500
  • TOEFL (IBT) - 42
  • PTE - 47
  • MUET BAND - 3
  • Cambridge English - 154
MALAYSIAN STUDENTS
  • Tuition Fees - RM 43,920.00
  • Deposit (Refundable) - RM 250.00
  • Insurance - RM 70.00/year

Other Fees - 
Sem
  • Library - RM 160.00
  • Student Club - RM 80.00
S/Sem
  • Library - RM 80.00
  • Student Club - RM 40.00

Total Fees (Approximate) - RM 46,200.00




INTERNATIONAL STUDENTS
  • Tuition Fees - RM 45,140.00
  • Caution Fee (Refundable) - RM 1,500.00
  • International Student Administrative Fee - RM 4,800.00
  • Medical Insurance - RM 600.00/year
  • Visa Processing  - RM 360.00/year
  • Medical Examination - RM 250.00/year

Other Fees - 
Sem
  • Library - RM 160.00
  • Student Club - RM 80.00
S/Sem
  • Library - RM 80.00
  • Student Club - RM 40.00

Total Fees (Approximate) - RM 55,700.00
Year 1
  • Theories of Communication, 
  • Introduction to Social Science, 
  • Introduction to Integrated Marketing Communication, 
  • Basic Marketing, 
  • Office Application Technology, 
  • Hubungan Etnik / Pengajian Malaysia 3, 
  • Human Communication, 
  • Introduction to Corporate Communication, 
  • Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 3, 
  • Mass Media and Society, 
  • Introduction to Corporate Multimedia, 
  • Communication Laws and Ethics, 
  • Public Relations Practices, 
  • Interactive Skills, 
  • MPU Subjects (U2)


Year 2
  • Cross Cultural Communication, 
  • Corporate Writing, 
  • Publicity, 
  • Basic Entrepreneurship, 
  • Critical Reading Skills, 
  • Free Elective I, 
  • Consumer Behaviour, 
  • E-Advertising, 
  • Managing Advertising and Promotion, 
  • Branding and Positioning, 
  • Promotional Writing, 
  • International Relations, 
  • Research Methods, 
  • Knowledge Management, 
  • MPU Subjects (U3)


Year 3
  • Crisis Communication Management, 
  • IMC Campaign and Planning, 
  • Creative Strategy and Production in IMC, 
  • Effective Negotiation, 
  • IMC and Globalization, 
  • Free Elective II, 
  • International Marketing, 
  • Internet Marketing, 
  • Industrial Training, 
  • MPU Subjects (U4)
免责声明:课程详情可能会不时更改。 请与相关院校联系以获取最新资讯。
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