Bachelor of Business ( Digital Marketing ) ( Honours )

This programme aims to study the importance of managing all aspects of a business organization, specifically in the area of digital marketing. In the growing digital era, the need for businesses to adopt digital strategies is widely spread, and students with a digital marketing background will be equipped with the necessary knowledge and skills required by industries today. 

The overall goal of this programme is to find a balance between the different areas of digital marketing with the various functions of a business organization. It is to promote digital marketing as an essential aspect in business studies and management.

Students will learn the existing theories of marketing with the new concept of digital marketing, social media marketing, search marketing, and content marketing. They will also learn to apply their knowledge and skills through various projects and assignments using real case studies from the industry. 

This programme is catered to develop students with communication skills and critical thinking through group work and projects with external industries and stakeholders.