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BA (Hons) Marketing 3+0, ARU

Imperium International College
Kuala Lumpur, Kuala Lumpur
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  • Delivers a good balance between academic and vocational content
  • Provides a good grounding in marketing and management theory, whilst also preparing students for a successful career
  • Prepares students for a variety of roles within marketing: product manager, brand manager, advertising executive etc
  • Cultivates the intellectual capacity to enable you to continue to develop and keep pace with a changing business environment
  • Gives an excellent grounding for those who want to develop a career in Marketing
  • Students can gain exemptions from some modules on The Chartered Institute of Marketing Professional Certificate and Professional Diploma in Marketing awards

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Course Summary

Intake

Jan, Jul, Sept

Course Fees (estimated)

RM 73,300 RM 62,305

Course Duration

3 years

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INTO YEAR 1
STPM / A-Levels
2 principal passes (C or CGPA 2.0), pass in SPM Mathematics and English

Matriculation
SAM TER 70

Foundation in Arts or Business
CGPA 2.0

Unified Examination Certificate (UEC)
B in 5 subjects, pass in Mathematics and English


INTO YEAR 2
  • Diploma (Level 4 of MQF)
  • Diploma in Accountancy (IIC)
  • Diploma in Business (IIC)
  • Equivalent CGPA 2.0
CGPA 2.0


English Requirements
Applications must have one of the following English requirements:
IELTS
6.0

TOEFL
500

SPM
Grade C

1119 (GCE O-Levels)
Grade C

UEC
Grade B6 
Year 1 Semester 1
Application Fee: RM 300
Resource Fee: RM 2,500
Tuition Fee: RM 4,050

Year 1 Semester 2
Tuition Fee: RM 9,800

Year 1 Semester 3
Tuition Fee: RM 9,800

Year 2 Semester 4
Resource Fee: RM 500
Tuition Fee: RM 4,050

Year 2 Semester 5
Resource Fee: RM 500
Tuition Fee: RM 9,800

Year 2 Semester 6
Resource Fee: RM 500
Tuition Fee: RM 9,800

Year 3 Semester 7 (Cambridge Trip* & Internship**)
Resource Fee: RM 300

Year 3 Semester 8
Resource Fee: RM 500
Tuition Fee: RM 12,250

Year 3 Semester 9
Resource Fee: RM 500
Tuition Fee: RM 8,150

Grand Total: RM 73,300


*NOTE :
  1. Administration fee for Cambridge Trip: RM300
  2. Cambridge Trip: Subject to travel dates & eligibility as determined by the Cambridge Experience Committee, and approval of visa by the UK Embassy (where applicable)
  3. Ineligible students who wish to join the trip, must pay approximately RM7,000. Subject to approval by committee and visa by UK Embassy.
  4. No refund for non-participation or visa rejected by UK embassy.
**Internship: Students may perform part-internship in a short semester, subject to approval from Head of Centre.
YEAR 1
  • Economics for Business and Management
  • Introduction to Accounting and Finance
  • Introduction to Business Law
  • Academic Skills
  • Marketing Essentials
  • Analysis of Business
  • Introduction to People, Organisation and Management
  • Information Technology for Business
  • Hubungan Etnik / Bahasa Komunikasi 3
  • Tamadun Islam dan Tamadun Asia / Pengajian Malaysia

  
YEAR 2
  • Business to Business Marketing
  • International Business
  • Enterprise and Entrepreneurial Management
  • Systems and Operations Management
  • Marketing Communications
  • Business Research Methods
  • Consumer Behaviour
  • Malaysian Econmy
  • Strategic Planning for Entrepreneurs
  • Asian Entrepreneurship and Innovation
  

YEAR 3
  • Organisational Change Management
  • Strategic Management Analysis
  • Undergraduate Major Project (Desk Based)
  • Sustainable Management Futures
  • Retail Marketing
  • International Marketing
  • Marketing Consultancy
  • Community Services
  • Industrial Training
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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